In the tiny village of Cadgwith, set near the Lizard on Cornwall's southern coast, the local fisherman sail daily to collect fresh fish and sea food, supplying local hotels and restaurants.

In early May we visited Cadgwith again to find that the advertising trade was occupying the tiny beach; they photographed a young, fully-clad model as she ran again and again from the water toward the camera trying to catch the air of enthusiasm the director was seeking.

Back about 20 yards, comfortably established on a bench were about half a dozen of the local fishermen enjoying the antics of these strange folk from away. The yellow wellies worn by a couple of the fishermen were real eye catchers